5. Communication Management - by S Ganapathy Subramanian
Definition of Manage Stakeholders:
Managing communications to satisfy the requirements of and resolve issues with project
stakeholders.
The scene from Ramayana:
When Sugriva saw Rama and Lakshmana coming towards his hiding place, he became jittery. He
sent Hanuman to find out who they are. Hanuman talks pleasantly to the brothers and finds out
who they are and why they are wandering in the forest. He makes a judgment call that they
will help Sugriva and Sugriva can return the favor. He takes them to Sugriva and forges
friendship between Rama and Sugriva.
Hanuman goes with the squad that travels in the southern direction, crosses the ocean and
finds Sita in the palace garden of Ravana. Ravana and the rakshasis threaten her life. She was
about to commit suicide. Hanuman tells the story of Rama and gains her attention. He knows
that this is Sita. But he still asks her who she is and why she is crying and listens patiently to
her lament and thus wins her trust. He consoles her with words, “Don’t cry.” He gives her the
signet ring of Rama and repeatedly assures her that Rama will soon come and rescue her.
He meets Ravana and warns him in the name of Rama and Sugriva. But seeing that Ravana is
too arrogant and realizing that terror can be answered only with terror, he causes significant
damage to the rakshasa army and burns down Lanka city to put fear in the heart of Ravana.
On return from Lanka he narrates to his monkey friends all the events that transpired and
motivates them to fight for Rama to rescue Sita.
Hanuman comes back to Rama and conveys the crisis situation Sita is in. He instigates Rama to
march to Lanka right away. He also describes the defense guard and security situation in Lanka
to help Rama strategize his offence.
After Ravana was defeated, Rama asks Hanuman to convey the good news to Sita. Similarly
when approaching Ayodhya in Pushpaka Vimana, Rama stops at a sage’s hermitage. He sends
Hanuman ahead of him to Ayodhya to tell Bharatha that he will arrive the next day.
How the scene maps to the process:
Hanuman is remembered for his prowess to move mountains and cross oceans. But more
significant is his communication skills through which he connected all the stakeholders in this
project and moved the events forward. Significant point to note is that he not only talks
pleasantly and coherently but listens attentively and wins other person’s trust.
Definition of Manage Stakeholders:
Managing communications to satisfy the requirements of and resolve issues with project
stakeholders.
The scene from Ramayana:
When Sugriva saw Rama and Lakshmana coming towards his hiding place, he became jittery. He
sent Hanuman to find out who they are. Hanuman talks pleasantly to the brothers and finds out
who they are and why they are wandering in the forest. He makes a judgment call that they
will help Sugriva and Sugriva can return the favor. He takes them to Sugriva and forges
friendship between Rama and Sugriva.
Hanuman goes with the squad that travels in the southern direction, crosses the ocean and
finds Sita in the palace garden of Ravana. Ravana and the rakshasis threaten her life. She was
about to commit suicide. Hanuman tells the story of Rama and gains her attention. He knows
that this is Sita. But he still asks her who she is and why she is crying and listens patiently to
her lament and thus wins her trust. He consoles her with words, “Don’t cry.” He gives her the
signet ring of Rama and repeatedly assures her that Rama will soon come and rescue her.
He meets Ravana and warns him in the name of Rama and Sugriva. But seeing that Ravana is
too arrogant and realizing that terror can be answered only with terror, he causes significant
damage to the rakshasa army and burns down Lanka city to put fear in the heart of Ravana.
On return from Lanka he narrates to his monkey friends all the events that transpired and
motivates them to fight for Rama to rescue Sita.
Hanuman comes back to Rama and conveys the crisis situation Sita is in. He instigates Rama to
march to Lanka right away. He also describes the defense guard and security situation in Lanka
to help Rama strategize his offence.
After Ravana was defeated, Rama asks Hanuman to convey the good news to Sita. Similarly
when approaching Ayodhya in Pushpaka Vimana, Rama stops at a sage’s hermitage. He sends
Hanuman ahead of him to Ayodhya to tell Bharatha that he will arrive the next day.
How the scene maps to the process:
Hanuman is remembered for his prowess to move mountains and cross oceans. But more
significant is his communication skills through which he connected all the stakeholders in this
project and moved the events forward. Significant point to note is that he not only talks
pleasantly and coherently but listens attentively and wins other person’s trust.
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